A whole week on the French Riviera – sun, beach, palm trees.. and eight thoroughly creative, positive and smiling young people from Latvia, ready to fly their country’s flag at the most important event of the marketing and advertising industry in the world, “Cannes Lions”. For the fifth year in a row, the Inbox.lv portal is the official representative of “Cannes Lions” and, for the second year in a row, also the main general sponsor of the competition in Latvia.
This year, with the support of Inbox.lv, Latvia was represented in Cannes by the digital team – Rihards Gromuls and Māris Antons – as well as the film team – Pēteris Vīksna and Ritvars Bluka. The young men won the chance to go to Cannes in fierce competition with other Latvian advertising professionals under the age of 30. Although both teams fell just short of the TOP 3 in their categories, the guys are satisfied with their performance and have returned from the festival with a wealth of impressions and experience. Cannes was also visited by 19-year-old RISEBA university student Regīna Kačajeva, who won a competition organised by Inbox.lv and RISEBA university for the chance to become a student of the “Roger Hatchuel Academy” for five days. Worldwide, only 35 students under the age of 23 receive this opportunity each year. Regīna received a certificate for the knowledge she gained, as well as an invitation to a paid trip to GOOGLE headquarters in San Francisco in November.
Apart from the competitions, the Inbox.lv staff delegation also had a great time at lectures by the industry’s top professionals from around the world and saw world-famous show business personalities face to face, such as Akon, Shakil O’Neal, Conan O’Brien, David Schwimmer, Sophia Bush, Ellen Pompeo, Kevin Costner and others, who did not refuse to capture this unforgettable meeting in photos together.
Very soon the official representative of Cannes Lions in Latvia and this year’s general sponsor, Inbox.lv, will get down to the next Cannes Lions plans, so that next year, too, we can represent Latvia with honour at this prestigious advertising industry event!
