On 28 September this year, at the Brand Top award ceremony, awards were presented to the year’s most loved, most influential, greenest and strongest employer brands. In total, more than 590 brands in 52 categories were studied this year. When selecting this year’s ranking participants, unchanged criteria were taken into account – the previous brand ranking, the growth or decline in brands’ media spending, as well as companies’ turnover and sales figures. The rest was done with the help of GFK Custom Research Baltic and 2,800 respondents. Using the DDB Brand Capital™ methodology, results were obtained that provided insight into the audience’s relationship with brands on a scale from indifference to love.
Comparing the flagships of this year’s Latvia’s Most Loved Brands Top with the leaders of the previous, 10th Brand Top, it can be seen that Google and Inbox remain at the top of the ranking, while other brands have experienced sharp rises and falls. It must be acknowledged that Inbox is the leader of its industry not only because the portal is unique, high-quality and good value, but also because in the IT sector it ranks 2nd among such internationally recognised brands as Google and Microsoft.
“We feel immensely grateful, proud and happy to have won the title of Most Loved Home Brand. Moments like this inspire and motivate us to continue what we have started with double the energy! A heartfelt thank you to each and every one of you for your support and for being OUR PEOPLE!”, the company’s management emphasises with satisfaction.
