Due to changes to the EU General Data Protection Regulation (GDPR), which regulates the processing of natural persons, changes to the Inbox.lv privacy policy will be introduced from the 25th of May this year. The new changes are necessary to be able to enact proper execution of the regulation and compliance with the personal data processing law.
It is known that by using Inbox.lv services you entrust us with your information; meanwhile we ensure a high level of personal data security which has always been and will continue to be our priority. Therefore we would like to remind you that the information you give us about your name, surname, date of birth and age will be used solely for the purpose of selecting advertisements suitable to you, helping you to contact other people and, finally, to provide a faster and simpler exchange of information with others. Information which Inbox.lv collects from all its services using cookies and other technologies is used to improve user experience (for example, if you save your language preferences, you will be able to use our services in your chosen language) and, with the help of this information, the general quality of our services is improved.
The new Inbox.lv Privacy Policy will come into effect on the 25th of May 2018, therefore we invite you to read and confirm our updated Privacy Policy here:
Users who do not wish to confirm the changes should take into account that switching off data personalisation may lead to seeing more advertisements, because they will be based on general information not taking into account your gender, age, interests, location and other parameters.
● Information is regularly published in the mass media on breaches of personal data.
● The GDPR or General Data Protection Regulation could significantly reduce breaches, however, it is crucial to understand the regulation and prepare for its requirements.
● Data protection is still a basic right of any natural person. The previous Directive 95/46/EC of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data was written in 1995. However, with swift developments in technology, this directive can no longer guarantee that persons who work with personal data implement secure enough personal data processing.
● The new regulation applies to all European Union (EU) member states and data managers, including those data managers who are not physically located in the EU but who offer goods or services to EU citizens. The main goals of the regulation are to increase any EU data subject’s control over their data and to protect it. A unified personal data protection law throughout the EU will promote a better understanding of personal data processing and storage. Equally, the constant national law adaptation and improvement process, and the fragmentation of data protection implementation in the EU, will cease.
● The GDPR anticipates significant changes to the current Personal Data Protection Law with the goal of increasing the level of personal data protection and giving the data subject the right and responsibility to control what data is submitted for processing.
● Bearing in mind that, currently, almost every service includes data processing, the use of personal data has become uncontrollable, threatening both the data subject and the person processing the data. With the general regulations which regulate various crucial data processing requirements, better protection of personal data will be achieved, which will promote more trust on the part of the data subject when submitting their data for processing.
