“Inbox” has calculated that every day “Inbox” users exchange nearly one million e-mail messages. If each letter was printed, it would require more than 400 thousand mature trees per year to produce the paper for those e-mails. Thus, “Inbox” daily activities in a virtual environment contribute to the fact that trees are preserved. Non-use of paper and preservation of trees are also ensured by such “Inbox” services as “Inbox Foto” and “Inbox Files”.

Acting economically and environmentally friendly, as well as supporting the Latvian economy, “Inbox” doesn’t shed the waste paper to the trash containers, but collects the used paper in special storage and later transfers it to “Līgatne” paper factory, where it serves as a valuable resource for the production of paper.

No matter how ecologically and sustainably “Inbox” operates, it cannot totally avoid using paper in daily business routine, although it has been observed that the usage of paper continues to decrease. There is still a lot of paper mail “Inbox” receives from the partners, as well as periodicals, promotional products, equipment package.

“Līgatne” paper factory has estimated that 40% of all household waste consists of paper – newspapers, books, paper, packaging, paperboard boxes. “Usually it is thrown out together with all other waste. Used paper and cardboard packaging is a good raw material for paper production. If this waste paper is passed to the paper factory, the remaining waste lessens almost by half, so the fees for waste collection services lessen almost by half, too,” says dedicated website “Makulatura.lv”, created by “Līgatne” paper factory.

“Garbage sorting seems to be very time consuming only at first sight, but over time people get used to it, and also pleased that, by changing their daily habits, they help the environment and Latvia,” says “Inbox” office manager Maija Jautre.

Waste paper sorting is like a daily reminder of who we are, the context in which we live and how we want to live. This has a direct influence on sustainability-oriented thinking.

“Earlier paper waste was often perceived as a burden, whereas now it is seen as a resource that others can make good use of in their business. Doing so, we feel satisfaction,” says Maija Jautre and invites other companies to grasp the opportunity to experience such feelings.